“You've experienced next-gen gaming on Xbox 360 … now experience next-gen DVD movies with HD DVD. The Xbox 360 HD DVD Player is the most affordable way to jump into the next generation of DVD technology, along with the flexibility to enter when you are ready. Just plug Xbox 360 HD DVD Player into Xbox 360 and enjoy the ultimate home theater experience with more clarity and detail than broadcast, cable or satellite HD. Feed your HDTV the high definition content it craves with HD DVD on Xbox 360!”

It goes on to explain why Microsoft chose the format over Blu-ray, including reasons such as manufacturing issues, less easy to damage, and reduced copy protection, better compression, hybrid disc capability, and the in-movie experience.

As we have reported before both Blu-ray and HD DVD have quite convincing arguments, but whether the Xbox HD DVD proves to be a ‘killer app’ will remains to be seen when its released later this year………